Influencer Marketing Case Study: Mikyajy
Situation:
Mikyajy, a rapidly growing cosmetic brand in the Middle East, sought Markit PR’s expertise to build its regional profile, create awareness for flagship products, and position itself as a beauty industry expert.
Objectives:
- Generate brand awareness locally.
- Support communications objectives through strategic media placements and blogger collaborations.
Challenges:
- Low media visibility.
- Limited product recognition.
- Market saturation with similar products.
- Establishing brand differentiation.
Research:
The beauty industry’s competitive landscape required heightened awareness. MarkitPR aimed to make Mikyajy stand out in this crowded market.
Strategy:
- Media events for product interaction.
- Blogger outreach for social media buzz.
- Create image and brand visibility.
- Product placement opportunities.
- Media relations and blogger collaborations.
Execution:
- Media relations:
- Press releases across key publications.
- Media events for product launches.
- Product placement:
- Facilitated shoots with key publications.
- Placement in leading English and Arabic publications.
- Collaborations:
- Identified and leveraged collaboration opportunities.
- Blogger and influencer outreach in KSA and the UAE.
Results/Outcome:
- Enhanced brand profile through media coverage.
- Influencer relations: Strong support in the region.
- Image building: Improved brand presence.
- Media relations: Strengthened relationships.
- Awareness and visibility: Impressive coverage in key publications within the region.
This case study showcases Markit PR’s successful influencer marketing strategy, transforming Mikyajy’s presence in the competitive beauty industry.