Grandiose Supermarket Expansion
Campaign
Grandiose, a well-established supermarket chain with multiple branches across the UAE, aimed to bolster its market presence by opening a new branch. The objective was not only to introduce a new location but to strategically position Grandiose as a go-to supermarket for consumers across the region.
Expanding in a market with existing branches required a dynamic campaign that would not only announce the new branch but also reinforce Grandiose’s brand image and drive customer engagement.
MARKiT orchestrated a comprehensive expansion campaign, leveraging the influence of social media to create excitement around the new Grandiose Supermarket branch.
Results:
The expansion campaign generated widespread awareness, reaching audiences both online and offline. The strategic use of influencers ensured diverse and extensive coverage.The campaign contributed to a significant increase in footfall at the new Grandiose Supermarket branch, surpassing expectations for the launch period.
The collaborative effort between influencers and the MARKiT team contributed to strengthening Grandiose’s brand image as a dynamic and customer-centric supermarket chain.
Conclusion:
The Grandiose Supermarket Expansion Campaign exemplifies the power of a well-integrated influencer marketing strategy for branch launches. MARKiT’s expertise in navigating the dynamics of multiple branches and influencers played a pivotal role in the successful expansion, contributing to Grandiose’s continued growth and dominance in the UAE market.